Mastermind Toys, Canada’s largest specialty toy and children’s books retailer, is in major growth mode and will mark multiple milestones in 2017:

  • Largest Expansion in Company’s 33-Year History
  • Opening of Store #50 in Peterborough, ON
  • Launch of New Website,

The Canadian-owned and operated company has announced plans to expand its national retail presence by opening more than 11 new locations in 2017, the largest expansion in the company’s 33-year history. Mastermind Toys began with a single location in 1984 and recently marked the opening of its 50th location, a 4,715 sq. ft. store in Peterborough, ON.  Mastermind currently operates in five provinces: Ontario, Alberta, British Columbia, Manitoba and Saskatchewan.

“It’s an exciting time for Mastermind as we celebrate the opening of our 50th Canadian store, a significant achievement for our business,” said Jon Levy, Chief Toy Merchant, CEO and Co-Founder, Mastermind Toys. “Growing our brand and increasing our store count in underserved communities is a top priority for Mastermind in 2017.”

With a solid track record of quickly gaining momentum in new markets, Mastermind continues to meet the increasing demand for high-quality specialty toys and children’s books. Mastermind is planning to open its doors for the first time in Atlantic Canada, quickly creating a strong presence with the opening of five locations:  Saint John, Dartmouth, Halifax, Moncton and Fredericton. The first store is currently under construction in Saint John, NB and is scheduled to open in early Summer. The balance of stores will open in the third and fourth quarters of 2017.

“The demographic indicators and retail market potential in Atlantic Canada are very strong, and represent a major growth opportunity for our company,” said Mr. Levy.  “We are confident consumers will embrace the Mastermind concept – a fun and engaging shopping destination offering the very best in specialty toys and children’s books, free-gift wrapping and a team of experienced in-store product experts.”

Over the next few months, Mastermind will continue to open new stores in markets where it currently operates including Winnipeg, Edmonton, Toronto and Ottawa.  By the end of the year, Mastermind will have 60 stores and 1,100 permanent employees, adding over 50,000 sq. ft. to its retail footprint. The company continues to actively look for new locations in viable markets and expects to have over 80 stores by the end of 2019.